Beautycounter Think Big All In One Mascara
Beautycounter's Think Big All-in-One Mascara is a clinically proven longwearing* formula for instant lift, length, and volume with nourishing lash care.

Latest User Reviews
Best mascar i've used in the last 10 years
I bought this on a whim last year during one of the mascara sales and had it in my stash. Opened it after my last tube ran out and WOW Holy cow I was not prepared for how amazing this is. Ihis is the best mascara i've used hands down in the past 10 years. My lashes have never looked as amazing, they are naturally long (I use serum) but this easily doubles their length, my lashes hold curl, you can layer it, you can use it on bottom lashes. The brush gets every lash even inner corner and it's easy to manipulate lashes into the perfect fan. It's not too wet or too dry, it dries quickly. No smudging or flaking. And it's not impossible to remove. I hope Ulta always carries this because as soon as I clear my lash stash out I think I may only buy this!
New Favorite Mascara
I was lucky to get this for free as a promo when I purchased something else. I love to try new mascaras but my wallet doesn't so this was a happy happenstance. I'm really picky about my applicator wands and this one looked good.
It definitely has staying power - it's kind of funny to me that people are complaining about it lingering. It does take more effort to remove it, but for me that's because it isn't smudging or flaking and staying exactly where it is supposed to.
I accidentally went to sleep with this mascara still on recently, and when I woke up, my eyes weren't scratchy, I couldnt feel mascara flakes in my eyes, and there was barely any mascara out of place, not to mention I couldn't see anything on my pillowcase. This sealed the deal for me and this mascara went from okay to my new favorite. We will see how long until I try something new that blows me away, but for now this one is my BFF.
Does not irritate; take some time to remove
I tried this mascara because it showed up in my search for hypoallergenic products. Some mascaras make my eyes red and itchy within a couple hours. This mascara goes on easily and looks very natural to me. It does not lengthen or make my lashes super thick. If that's what you are looking for, look elsewhere. It did not come off during my work outs. But in the shower afterwards, washing with soap and water I look like a raccoon. Plan to use remover first and you should be fine. I like the look and will continue to use. No allergic reaction at all.
Beautycounter mascara
I have never tried anything by this brand, and it was highly-rated, so I figured I'd give their mascara a shot since I was on the hunt for a new one anyway. Unfortunately the only good things about this mascara are that it doesn't flake and comes in cute packaging. It smudged under my eyes (tried with primer and without), was difficult to remove, did not separate my lashes (clumped them together, and is more expensive than other prestige brand mascaras. I returned this, and would not recommend to others.
Mixed feelings
As far as length and volume, this mascara is amazing! Without even curling my lashes they are longer and more voluminous than most mascaras I've tried so I'm very impressed by that. However, it smudges pretty badly all day. I'll give it plenty of time to dry after putting it on but throughout the day i will get long streaks of mascara on my eyelid under my brows. Any time my lashes touch my lid it smudges mascara. Because of that I likely will not purchase the mascara again, which is disappointing since it does lengthen so well.
Not the same as their old mascara
I held onto a tube of Beauty Counter's old mascara for probably too long, so I just replaced it with the Think Big All-in-One mascara. The packaging is beautiful and it's easy to use. I like how my eyelashes look, not too clumpy (if you scrape off most of the excess on the wand before using) and long. However, this mascara does not last. Within a couple hours I have smudges under my eyes. The old mascara flaked a little bit, but nothing like this. I love the ingredients, but I'm very disappointed. Something this expensive should last longer than a couple hours.
Don't get me wrong I
Don't get me wrong I fell in love with this mascara last year right before prom. It is the only mascara I have found that didn't make my eyes itch. But now that I needed a new bottle I haven't received it yet shipping is funny and stuff but like I ordered it almost 3 weeks ago and still have not received it. But the mascara I absolutely love every about this brand and there makeup. But this shipping thing is make me question if the 30 dollars for this mascara that will only last 3 month worth it.
Truly the best mascara I've ever owned!
I recently purchased another company's “clean” mascara, and it was still clumpy, burned my eyeballs any time I washed my face, and caused weird bumps around my eyes. I felt like giving up. I'm so glad I decided to give Beutycounters think big all in one mascara a try! I was pleasantly surprised at the smooth consistency of the liquid and the fullness and volume it gave my lashes. Bonus is that I know it's gentle on my skin and lashes. I'll never go back to regular mascara!
Love, Love, LOVE!!!
This is by far the BEST mascara I have ever used. The formula glides on and stays without flaking all day. The applicator brush deposits a perfect even coating onto the lash -- no clumping at all. My lashes are long, but very often other mascaras would leave them looking a bit thinner than I would like. I would reapply and that would often lead to a clumped appearance. Not with this mascara! Perfect application each time. Washes off easily. I will never buy another brand of mascara again! This one is perfect!
Best!
Well I've only tried the mascara and sunscreen. But, both are outstanding. The mascara is so comfortable, beautiful looking, and easy to remove. It's also conditioned my lashes and helped my bottom lashes to grow in fuller. The consistency is perfect and feels healthy. As most mascara is on the dry and crusty side, Beauty counter's remains creamy. The sunscreen for face reigns supreme. It is a thin layer that spreads over the whole face easily. It absorbs quickly and it doesn't irritate my eyes. It is also non greasy. Therefore, easier to apply every 2 hours when out in the sun.
Technical Data
- Manufactured by Beautycounter
- Average price : $30
Details
Benefits
- Clean and effective: The carbon black-free formula delivers bold color and instant volume, lift, and fullness.
- Lash-care conditioners: Tripeptide technology strengthens for stronger, longer, and fuller-looking lashes.
- Precise, effortless application: A soft, molded brush dispenses the perfect amount of formula and defines each lash from root to tip with ease.
- 2021 Southern Living Beauty Awards
- EWG Verified
Key Ingredients
- Tripeptide technology: A blend of lash-care conditioners helps lashes appear longer, fuller, and stronger.
- Panthenol (provitamin B5): Nourishes and conditions lashes, while biotinyl-tripeptide helps support stronger, healthier-looking lashes.
- Rice bran, calendula, and carnauba waxes: Help to build creamy volume with a weightless feel.
- True black pigment: Gives lashes dramatically rich black color without the use of carbon black, which we prohibit as a potential carcinogen and organ system toxin.
Clinical Results
- Clinically proven to be:
- Longwear*
- Smudge-proof**
- Immediate results***
- 93% experienced fuller, thicker lashes
- 93% experienced visibly longer, defined, and separated lashes
- After just four weeks****
- 97% experienced fuller and healthier-looking lashes
- 93% experienced thicker-looking lashes
- *In a clinical study of 29 subjects after six hours
- **In a clinical study of 29 subjects
- ***Based on a 29-subject consumer perception study immediately after use
- ****Based on a 29-subject consumer perception study after four weeks of use.
How To Use
To apply: Sweep wand from the base of the lashes to the tips, for effortless and even coating. Layer for desired volume and length.
To remove: Using your favorite makeup remover or cleanser and warm water, gently press and wipe (never rub) formula from lashes.
Ingredients
Aqua/Water/Eau, Iron Oxides (CI 77499), Synthetic Beeswax, Palmitic Acid, Stearic Acid, Oryza Sativa (Rice) Bran Wax, Acacia Senegal Gum, Euphorbia Cerifera (Candelilla) Wax/Cire de candelilla, Polyurethane-35, Polyglyceryl-2 Isostearate/Dimer Dilinoleate Copolymer, Aminomethyl Propanediol, Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, VP/Eicosene Copolymer, Glycerin, Glyceryl Stearate, Biotinoyl Tripeptide-1, Panthenol, Pentylene Glycol, Microcrystalline Cellulose, Polylactic Acid, Cellulose, Methylpropanediol, Cellulose Gum, Caprylyl Glycol, Silica, Phenylpropanol, Phenoxyethanol.